Unless you have been living under a rock, you probably have been part of or at least heard about the ALS Ice Bucket Challenge. It’s all over the internet, on the news, talk shows, Youtube, and it has completely taken over everyone’s Facebook news feed. The Ice Bucket Challenge aims to raise awareness for Amyotrophic lateral sclerosis.
The Challenge
You complete the challenge by pouring a bucket of ice on your head or donating $100 to an ALS foundation, you then nominate other people to do the same – it’s simple, fun, it’s for a good cause and it’s effective.
EVERYONE is on this – actors, singers, professional athletes, news reporters, billionaires, and of course regular folks like you and me.
It has spread like wild fire and It has become a world wide phenomenon. It’s HUGE! But whenever something gets this big there are bound to be some controversies and cynicism.
So what is ALS?
ALS is characterised by muscle spasticity, rapidly progressive weakness due to muscle atrophy, and difficulty in speaking (dysarthria), swallowing (dysphagia), and breathing (dyspnea). Median survival time from onset to death is 39 months, and only 4% survive longer than 10 years. Most die from respiratory failure, usually within three to five years from onset of symptoms. (Wikipedia: http://en.wikipedia.org/wiki/Amyotrophic_lateral_sclerosis)
Enlightened church against raising funds for ALS research:
Check this out!
The Catholic church of Cincinnati is asking it’s members to not donate to the cause because the organizations involved with ALS Association funds a research that uses embryonic stem cell research, and the church has gone as far as asking its school principles to not encourage students to raise money for the cause.
I don’t even know what to say to that. This is not the first time religion has come in the way of progress, and sadly it won’t be the last.
How much awareness is too much awareness?
Then there are people who have now started complaining that there is just too much of this, too much of the ice bucket challenge videos on the news, on talk shows, on Youtube and Facebook. I personally know some who say they are simply annoyed and fed up of it and are looking for ways to block this content from their Facebook feeds.
This not only upsets me, it angers me profoundly. I didn’t see these people complaining when Gangnam Style was all over the place, neither do they have a problem with posting a selfie every 10 seconds, oh but yes, they do have a problem with videos that help spread awareness of a deadly diseases.
The question I ask to these people is: Would you be annoyed or would you be willing to block these videos if YOU or your loved one had ALS? Watch this:
You do feel pretty stupid now, right? If you still don’t get it, let me demonstrate what you are exactly doing when you say something like this:
No Ice (Ice Baby), Just Cash
There are people who have complained that the whole Ice over head is totally unnecessary and people should just donate the money to ALS. With all due respect, you are being ignorant, or simply knowingly neglecting the fact that the ICE bucket challenge is THE single most important factor in raising awareness for ALS. Apart from doctors, how many of you actually knew about ALS? I’ll be honest – I did not know about ALS until this ice bucket challenge came along!
Secondly, an interesting comment I read the other day was that people are likely buying the ice to do the Ice Bucket Challenge, instead they should just donate that money to charity.
Marketing my dear Watless, Marketing!
That’s like telling companies to stop spending money on ads and just put that money into improving their products. If that was the case, no one would buy their products because no one would know about it.
5 reason the Ice Bucket Challenge is so effective is:
- You are asking people to take a very specific action – pour a bucket of ice over their head, or donate $100 to ALS charity.
- The action to “donate $100 to ALS” is a very specific action which directly translates to raising funds. It is not “help raise awareness” or “show support” etc..
- after the challenge is completed you nominate other people. You’re connecting, you are spreading the world in a very direct way. People are using their social connections which are much stronger than holding a sign that says “Donate to ALS”
- It’s fun! Cold ice water on the head, face and body is something people don’t experience on a regular basis, it puts people in a different state, physically and emotionally. It is engaging!
- The Challenge! – It is almost like we are mentally wired to prove ourselves. Remember the time at the school playground – “Bet you can’t do this?” What did you do? You ended up doing it. Now you are an adult, but your reputation is still at stake! 😉
Then there are people who are complaining that some will pour a bucket of ice, just to get away from giving $100 to charity. SO WHAT?! It’s almost as if, these people didn’t want to donate the money, and are upset that other people got away with not donating. Even if they don’t donate, they are raising awareness for ALS, and even if these people nominate 3 others to do the same, we potentially have hundreds of people spreading the word and donating. Plus, I know so many people who took the challenge AND donated to charity!
Then there is the “How long will this last?”. Even if all of this dissipates in the next 2 weeks, we have millions of people now being aware of ALS. Let’s say this Ice bucket challenge inspires only ONE person, that one person may some day find a cure for this disease! BE POSITIVE!
Don’t Waste Water
There have been many people complaining that the ice bucket challenge wastes a lot of water. People are not wasting water for the sake of fun, they are raising awareness for a deadly disease. It is a medium that is being used for a good cause. For further explanation read “The 5 reason that the Ice Bucket Challenge is so effective is:” above. What have people who post such pictures achieved? What have you done for ALS or for the water crisis in Africa by posting such pictures?
Sure, I do agree together with many people who took the ice bucket challenge, that we shouldn’t waste water. In certain places in Africa and India, people may want to approach raising awareness for ALS in a different manner than using ice/water.
But wait… there’s a twist!
Watch this video below:
Accordingly to National Geographic, it takes 2,700 litres of water to make one t-shirt. ONE SINGLE T-SHIRT!
Which is enough for one person to drink for 900 days! 900 DAYS!
So to the people who don’t want to “waste” water on this ALS Ice bucket challenge, are you willing to sacrifice that cotton t-shirt you’re wearing right now?
I took the challenge, I donated
If you do want to donate, I suggest donating to your local ALS charity so that people in your region can benefit from it, for e.g. if you are in Canada, you can donate to http://www.ALS.CA/ICEBUCKETCHALLENGE
That’s my take on the ALS Ice Bucket Challenge! What’s yours?
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For that reason it is important to expose yourself more with the use of social media sites. Everyone has a Facebook account, and If you don't, stop everything at once, including reading this article and create an account NOW!. Once you have a Facebook account, what you should do is create a facebook username which gives you a public facebook page, but don't worry your personal stuff like your wall and photos because it will not be visible to the public, unless you chose to. For e.g. this is mine: 
Another think you need to do is get a linkedin account. If you don't already know, LinkedIn is a business-oriented social networking site. Here is my page 
You also need to get a twitter account. Here is my twitter page