Who are Customers? Have you heard of the saying, ‘Customers are always right”? Why does this saying have a huge importance in business? Well, customers are the people who pay for the products or services that you produce or provide. It is their money that ultimately fuels the growth of any business.
Customers and businesses are really two sides of the same coin. I even dare to take it one step further. Customers really are partners in business and collaborators of success.
Leaving out customers in important decisions of business is like tossing one wheel out of your 4×4 while going up the hill. The law of nature is that what does not grow gets eliminated. Businesses must grow and customers are becoming more and more important.
I am not a master businessman(not yet) and I have no degree in business. The closest I come is having 2 courses in economics and 1 in administrative studies and I am self employed. But what I am is an observer and I am observing that businesses are moving away from shareholder’s game to a stakeholders game. Although this shift has been happening for quite a long time now, there are few businesses that have taken this game to heart and these are the ones that truly seem to be pulling away from and ahead of the rest.
Ultimately everyone is playing their part. The workers are playing their part, the businessmen are playing theirs and customers are playing their part. The world is becoming smaller and smaller by the minute. A product or service is no longer made or provided by one party or even one part of the world. Collaboration is in a big part the soul of progress in our world today. What’s really making it happen is technology – the Internet to be very specific and to be even more specific – Web 2.0!
If the parties involved in providing products and services are working together, then why not take things a little further. Why not let the customers or the end users play a big role in  it as well. Because ultimately this work, whether it be some product or a service, is for the customers. Make customers your partners in business and collaborators of your success!